RoyAmatoury.
SEO & GEO, Paid Media, Tracking & Analytics and AI & Marketing Automation.
Co-founder of L'Atelier Growth.
Four disciplines. One full-stack growth practice.
From technical foundations to scaled execution. Each discipline operated end-to-end with measurable outcomes.
The numbers behind the work.
Things I write about.
SEO & GEO, paid media, tracking, and AI & Marketing Automation. Published on the L'Atelier Growth blog.
Google Now Lets You Opt Out of AI Overviews. Should You?
Google is rolling out a Search Console control to exclude your site from AI Overviews and AI Mode. Here is how it works and how to decide.
Google's June 2026 Spam Update: Who Should Actually Worry
Google's second spam update of 2026 rolled out June 24 to 26. What it enforces, how to check if you were hit, and how to keep AI content safe.
How to Choose an SEO Agency in Lebanon
A buyer's guide to choosing an SEO agency in Lebanon: what good looks like, the red flags, and the questions most business owners forget to ask.
Local SEO in Lebanon: How Local Businesses Get Found
How Lebanese businesses show up when local customers search. Google Business Profile, local keywords, and the basics that actually move rankings.