RoyAmatoury.
SEO & GEO, Paid Media, Tracking & Analytics and AI & Marketing Automation.
Co-founder of L'Atelier Growth.
Four disciplines. One full-stack growth practice.
From technical foundations to scaled execution. Each discipline operated end-to-end with measurable outcomes.
The numbers behind the work.
Things I write about.
SEO & GEO, paid media, tracking, and AI & Marketing Automation. Published on the L'Atelier Growth blog.
Google AI Overviews: How to Show Up
Google AI Overviews are the new page one. What triggers them, what Google cites, and how to structure your content to be the source it pulls.
How to Get Your Brand Cited by ChatGPT, Perplexity and Gemini
What it takes to get your brand named inside ChatGPT and Perplexity answers: entities, authority, off-site signals, and the moves that earn citations.
Trilingual SEO in Lebanon: Ranking in English, French and Arabic
Lebanon searches in three languages. How to build trilingual SEO across English, French, and Arabic without splitting or diluting your rankings.
Google Now Lets You Opt Out of AI Overviews. Should You?
Google is rolling out a Search Console control to exclude your site from AI Overviews and AI Mode. Here is how it works and how to decide.