Growth Expert

RoyAmatoury.

SEO & GEO, Paid Media, Tracking & Analytics and AI & Marketing Automation.

Co-founder of L'Atelier Growth.

Visit L'Atelier Growth→LinkedIn→
Roy Amatoury
Roy Amatoury
Co-founder, L'Atelier Growth
Based inBeirut · Paris
LanguagesEN · FR · AR
Experience5+ years
ReachMiddle East & Europe
Trusted by
Expertise

Four disciplines. One full-stack growth practice.

From technical foundations to scaled execution. Each discipline operated end-to-end with measurable outcomes.

01
SEO & GEO
Get found on Google and on AI engines like ChatGPT and Perplexity. Technical SEO, content strategy, and AI citation optimization.
02
Paid Media
Run ads that convert across Meta, Google, TikTok, and more. From strategy to daily execution and creative testing.
03
Tracking & Analytics
Measure what matters with reliable data. GA4, GTM, server-side tracking, Meta CAPI, and dashboards that drive decisions.
04
AI & Automation
AI and marketing automation that replaces manual work. Retention, payment recovery, onboarding, reporting. Built on n8n and Claude.
Track Record

The numbers behind the work.

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Paid media managed
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Brands served
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Years operating

B2C and B2B. E-commerce and lead generation. Retail, luxury, jewellery, SaaS, streaming, education, industrial. Across the Middle East and Europe. I have done the full tour.

Writing

Things I write about.

SEO & GEO, paid media, tracking, and AI & Marketing Automation. Published on the L'Atelier Growth blog.

Paid MediaJul 2026

Which Conversion Number Should You Trust: GA4, Meta or Google Ads?

GA4 says one thing, Meta another, Google Ads a third. Which number to actually trust for decisions, what each counts, and how to reconcile them.

Read on lateliergrowth.com→
SEO & GEOJul 2026

Google AI Overviews: How to Show Up

Google AI Overviews are the new page one. What triggers them, what Google cites, and how to structure your content to be the source it pulls.

Read on lateliergrowth.com→
SEO & GEOJul 2026

How to Get Your Brand Cited by ChatGPT, Perplexity and Gemini

What it takes to get your brand named inside ChatGPT and Perplexity answers: entities, authority, off-site signals, and the moves that earn citations.

Read on lateliergrowth.com→
SEO & GEOJul 2026

Trilingual SEO in Lebanon: Ranking in English, French and Arabic

Lebanon searches in three languages. How to build trilingual SEO across English, French, and Arabic without splitting or diluting your rankings.

Read on lateliergrowth.com→
All articles on L'Atelier Growth→
L'Atelier Growth

End-to-end growth.
From setup to scale.

01 · Infrastructure
Set up the foundations
Website, tracking, SEO, and analytics infrastructure built for scale and accuracy.
02 · Operations
Run the channels
Paid media strategy and execution. Daily optimization. Reporting that drives decisions.
03 · Leverage
Automate the work
AI-driven workflow automation that scales operations without scaling headcount.
Talk to L'Atelier Growth→
Email
roy@lateliergrowth.com
LinkedIn
@roy-amatoury
Based in
Beirut · Paris