Growth Expert

RoyAmatoury.

Acquisition, Retention, AI & Automation. Full-funnel, data-driven growth, from SEO and paid media to AI-powered workflows that run the business.

Co-founder of L'Atelier Growth.

Visit L'Atelier Growth→LinkedIn→
Roy Amatoury
Roy Amatoury
Co-founder, L'Atelier Growth
Based inBeirut · Paris
LanguagesEN · FR · AR
Experience5+ years
ReachMiddle East & Europe
Brands I've worked with
Expertise

Four disciplines. One full-stack growth practice.

Full-funnel strategies, data-driven decisions. Each discipline operated end-to-end with measurable outcomes.

01
Acquisition
SEO & GEO and paid media across Meta, Google, and TikTok. Get found on Google and AI engines, run ads that convert. Get found, get clicked, get customers.
02
Retention & Lifecycle
Email and lifecycle flows, churn prevention, payment recovery. More revenue from the customers you already have.
03
Tracking & Analytics
Measure what matters with reliable data. GA4, GTM, server-side tracking, Meta CAPI, and dashboards that drive decisions.
04
AI & Automation
AI and automation that replace manual work across the business. Onboarding, reporting, internal ops, client workflows. Built on n8n and Claude.
Certifications

Certified across the stack.

Continuous learning to stay on top of an industry that never stops moving. Certifications across acquisition, analytics, AI, and automation.

GoogleGoogle
  • Google Analytics Certification
  • Google Ads Search Professional
  • AI-Powered Performance Ads
  • AI-Powered Shopping Ads
  • Google Ads Measurement
  • Google Tag Manager Fundamentals
AnthropicAnthropic
  • Claude Code 101
  • Claude Code in Action
  • Introduction to Agent Skills
XX
  • Ads Manager Fundamentals
  • Website Traffic & Sales Campaigns
  • Mobile App Campaigns
n8nn8n
  • AI, Testing & Best Practices
  • APIs & Connected Workflows
RedditReddit
  • Reddit Ads Fundamentals
  • Reddit Ads Boost
MakeMake
  • Make Foundation
  • Make Basics
AppleApple
  • Apple Search Ads Certification
MicrosoftMicrosoft
  • Microsoft Advertising Search Certification
HubSpotHubSpot
  • Email Marketing Certification
All certifications on LinkedIn→
Writing

Things I write about.

Acquisition, retention, tracking, and AI & automation. Published on the L'Atelier Growth blog.

Paid MediaAug 2026

The End of Pixel-Only Tracking: iOS, Cookies and Consent

Apple ATT, dying cookies and consent rules have drained the signal pixel-only tracking relied on. Here is what changed, what it costs, and the fix.

Read on lateliergrowth.com→
Paid MediaAug 2026

Server-Side Tracking Explained: GA4 + Meta CAPI

Pixel-only tracking bleeds data to iOS, cookies, and ad blockers. Here is how server-side tracking with GA4 and Meta CAPI recovers the signal your ads need.

Read on lateliergrowth.com→
Paid MediaJul 2026

Which Conversion Number Should You Trust: GA4, Meta or Google Ads?

GA4 says one thing, Meta another, Google Ads a third. Which number to actually trust for decisions, what each counts, and how to reconcile them.

Read on lateliergrowth.com→
SEO & GEOJul 2026

Google AI Overviews: How to Show Up

Google AI Overviews are the new page one. What triggers them, what Google cites, and how to structure your content to be the source it pulls.

Read on lateliergrowth.com→
All articles on L'Atelier Growth→
L'Atelier Growth

End-to-end growth.
From setup to scale.

01 · Infrastructure
Set up the foundations
Website, tracking, SEO, and analytics infrastructure built for scale and accuracy.
02 · Operations
Run the channels
Paid media strategy and execution. Daily optimization. Reporting that drives decisions.
03 · Leverage
Automate the work
AI-driven workflow automation that scales operations without scaling headcount.
Talk to L'Atelier Growth→
Email
roy@lateliergrowth.com
LinkedIn
@roy-amatoury
Based in
Beirut · Paris