RoyAmatoury.
SEO & GEO, Paid Media, Tracking & Analytics and AI & Marketing Automation.
Co-founder of L'Atelier Growth.
Four disciplines. One full-stack growth practice.
From technical foundations to scaled execution. Each discipline operated end-to-end with measurable outcomes.
The numbers behind the work.
Things I write about.
SEO & GEO, paid media, tracking, and AI & Marketing Automation. Published on the L'Atelier Growth blog.
ChatGPT Shopping vs Perplexity vs Google SGE: Which One Actually Matters in 2026
ChatGPT, Perplexity, and Google AI Mode all let users buy through conversation. Here is how each one works and which surface deserves your attention first.
Still Launching Ads Without a Proper Tracking Setup?
Broken tracking means broken optimization. Here is what a proper conversion tracking setup looks like before you spend a dollar on ads.
Which Content Types Do LLMs Actually Prefer to Cite?
A study of over 23,000 AI citations reveals which content types get cited most by LLMs, and what that means for your content strategy.
Why You Cannot Sell Without Paid Media
Organic reach no longer generates enough volume to sell or capture leads at scale. Paid media is now the primary mechanism for driving revenue.