RoyAmatoury.
SEO & GEO, Paid Media, Tracking & Analytics and AI & Marketing Automation.
Co-founder of L'Atelier Growth.
Four disciplines. One full-stack growth practice.
From technical foundations to scaled execution. Each discipline operated end-to-end with measurable outcomes.
The numbers behind the work.
Things I write about.
SEO & GEO, paid media, tracking, and AI & Marketing Automation. Published on the L'Atelier Growth blog.
Server-Side Tracking Explained: GA4 + Meta CAPI
Pixel-only tracking bleeds data to iOS, cookies, and ad blockers. Here is how server-side tracking with GA4 and Meta CAPI recovers the signal your ads need.
Which Conversion Number Should You Trust: GA4, Meta or Google Ads?
GA4 says one thing, Meta another, Google Ads a third. Which number to actually trust for decisions, what each counts, and how to reconcile them.
Google AI Overviews: How to Show Up
Google AI Overviews are the new page one. What triggers them, what Google cites, and how to structure your content to be the source it pulls.
How to Get Your Brand Cited by ChatGPT, Perplexity and Gemini
What it takes to get your brand named inside ChatGPT and Perplexity answers: entities, authority, off-site signals, and the moves that earn citations.