RoyAmatoury.
SEO & GEO, Paid Media, Tracking & Analytics and AI & Marketing Automation.
Co-founder of L'Atelier Growth.
Four disciplines. One full-stack growth practice.
From technical foundations to scaled execution. Each discipline operated end-to-end with measurable outcomes.
The numbers behind the work.
Things I write about.
SEO & GEO, paid media, tracking, and AI & Marketing Automation. Published on the L'Atelier Growth blog.
The End of Pixel-Only Tracking: iOS, Cookies and Consent
Apple ATT, dying cookies and consent rules have drained the signal pixel-only tracking relied on. Here is what changed, what it costs, and the fix.
Server-Side Tracking Explained: GA4 + Meta CAPI
Pixel-only tracking bleeds data to iOS, cookies, and ad blockers. Here is how server-side tracking with GA4 and Meta CAPI recovers the signal your ads need.
Which Conversion Number Should You Trust: GA4, Meta or Google Ads?
GA4 says one thing, Meta another, Google Ads a third. Which number to actually trust for decisions, what each counts, and how to reconcile them.
Google AI Overviews: How to Show Up
Google AI Overviews are the new page one. What triggers them, what Google cites, and how to structure your content to be the source it pulls.