RoyAmatoury.
SEO & GEO, Paid Media, Tracking & Analytics and AI & Marketing Automation.
Co-founder of L'Atelier Growth.
Four disciplines. One full-stack growth practice.
From technical foundations to scaled execution. Each discipline operated end-to-end with measurable outcomes.
The numbers behind the work.
Things I write about.
SEO & GEO, paid media, tracking, and AI & Marketing Automation. Published on the L'Atelier Growth blog.
Why Lebanese Businesses Can't Trust Their Marketing Data (and How to Fix It)
Most Lebanese businesses make marketing decisions on data they can't trust. Here is how to diagnose what's broken and fix it.
How to Run Meta Ads in Lebanon Without Wasting Budget
A tactical playbook for running Meta Ads in Lebanon, covering tracking, campaign structure, creative, benchmarks, and the mistakes that drain budgets.
SEO for Lebanese Businesses: The Advantage Most Founders Are Ignoring
SEO competition in Lebanon is remarkably low. Here's the full playbook for local, content, and technical SEO, plus how AI search changes the game.
The Real Reason Your Meta Ads Cost Per Result Is Rising in 2026
If your Meta cost per result keeps climbing, the cause is rarely your creative or your bidding. Here is what is actually driving the increase in 2026.