RoyAmatoury.
Acquisition, Retention, AI & Automation. Full-funnel, data-driven growth, from SEO and paid media to AI-powered workflows that run the business.
Co-founder of L'Atelier Growth.
Growth, end to end.
Acquisition, data, automation.
Roy Amatoury is a growth expert and the co-founder of L'Atelier Growth, a growth agency based in Lebanon. He works on the whole growth system: how customers are acquired, how every step is measured, and how the business runs behind it.
On the acquisition side: paid media on Meta, Google, and TikTok, SEO and GEO. On the data side: tracking and analytics with GA4, GTM, and server-side tagging. On the operations side: automated systems and workflows built on n8n, with AI integrated into the processes that run reporting, sales, and day-to-day operations.
Alongside L'Atelier Growth, he is Growth Lead at a tech company in Paris, where he runs acquisition, retention, and automation across several consumer brands.
More than five years of experience in growth. Along the way, he has worked with brands such as TAG Heuer, Kenzo, and Le Bon Marché, as well as streaming, SaaS, and e-commerce companies in France and the Middle East. Based between Beirut and Paris, working in English, French, and Arabic.
Four disciplines. One full-stack growth practice.
Full-funnel strategies, data-driven decisions. Each discipline operated end-to-end with measurable outcomes.
Certified across the stack.
Continuous learning to stay on top of an industry that never stops moving. Certifications across acquisition, analytics, AI, and automation.
Google- Google Analytics Certification
- Google Ads Search Professional
- AI-Powered Performance Ads
- AI-Powered Shopping Ads
- Google Ads Measurement
- Google Tag Manager Fundamentals
Anthropic- Claude Code 101
- Claude Code in Action
- Claude Platform 101
- Introduction to Agent Skills
- Introduction to Model Context Protocol
X- Ads Manager Fundamentals
- Website Traffic & Sales Campaigns
- Mobile App Campaigns
Semrush- AI Search Operating System
- Off-Page SEO & AI Search Essentials
- AI Visibility Essentials
n8n- AI, Testing & Best Practices
- APIs & Connected Workflows
Reddit- Reddit Ads Fundamentals
- Reddit Ads Boost
Make- Make Foundation
- Make Basics
OpenAI- Agents and Workflows
Also certified- Apple Search Ads Certification
- Microsoft Advertising Search Certification
- HubSpot Email Marketing Certification
Things I write about.
Acquisition, retention, tracking, and AI & automation. Published on the L'Atelier Growth blog.
Holiday Paid Media: How to Plan Q4 Budgets on Meta and Google
Q4 CPMs rise and panic budgets burn. How to plan Meta and Google holiday ad budgets in waves: timing, creative prep, scaling, and the post-Cyber trap.
Christmas Marketing for Lebanese Businesses: Plan It in September
Christmas is Lebanon's biggest retail moment, and the winners plan it in September. The timing, offers, and channel mix that work locally.
Black Friday in Lebanon: The Full-Funnel Playbook for Your Store (2026)
Black Friday in Lebanon is now a month-long Black November. The full-funnel playbook for stores: timeline, pages, ads, WhatsApp, and measurement.
The Lead Generation Funnel: From Ad to Signed Client
The full lead generation funnel stage by stage: what to measure, what a healthy number looks like, and where to work when it leaks.
Quick answers.
Who is Roy Amatoury?
Roy Amatoury is a growth expert based between Beirut and Paris, and the co-founder of L'Atelier Growth, a growth agency in Lebanon. He covers acquisition (paid media, SEO and GEO), tracking and analytics, and the automation of systems and workflows with AI built in.
What does L'Atelier Growth do?
L'Atelier Growth is a growth agency based in Lebanon, co-founded by Roy Amatoury and Daniel Badaoui. It builds websites, sets up tracking, runs paid media, handles SEO and GEO, and automates operations for founders and teams in Lebanon, the Middle East, and Europe.
Where is Roy Amatoury based?
Roy splits his time between Beirut, Lebanon and Paris, France. He works remotely with clients across the Middle East and Europe, in English, French, and Arabic.
What tools does Roy Amatoury work with?
Meta Ads, Google Ads, and TikTok Ads for paid media. GA4, Google Tag Manager, server-side tagging, and Microsoft Clarity for tracking and analytics. n8n, Claude, and Claude Code for automation. Shopify for e-commerce.
How can I work with Roy Amatoury?
Through L'Atelier Growth. Book a call on lateliergrowth.com, or reach Roy directly by email at roy@lateliergrowth.com or on LinkedIn.
Foundations first.
Then scale.
What clients say about L'Atelier Growth
40+ Google reviewsView on Google
“I've been working with L'Atelier Growth for the management of my website, the creation of my e-shop, brand strategy, and paid media strategy, and I'm very happy with their work. They are professional, responsive, and always there when I need support. What I appreciate most is that I never feel like...”
“Working with L'Atelier Growth has been an absolute game-changer for ConceptCore. The team is incredibly reactive and took the time to clearly explain the intricacies of SEO so we truly understood the strategy. Beyond just SEO, they provided outstanding, in-depth data analysis for our Meta ads and...”
“A great experience overall. Very structured, proactive, and results driven. They helped us set clear objectives and successfully achieve our KPIs. Highly recommended.”
“Working with L'Atelier Growth has been a great experience. They helped us implement a solid SEO strategy quickly and efficiently with a clear and structured approach. Their team is always available and quick to respond.”
“We've been working with L'Atelier Growth for our SEO and paid media strategy and they've delivered qualified leads for our business. Sharp, responsive, and genuinely understand B2B marketing in our market. Highly recommend.”
“Working with L'Atelier Growth to build our website was an outstanding experience from start to finish. They are very professional, responsive and genuinely invested in bringing our vision to life. They paid close attention to every detail, offered valuable suggestions throughout the process, and...”
“Worked with Roy and Daniel on SEO for my website. Very professional and effective, huge thanks for the great results. Highly recommended.”
“L'Atelier Growth has been an absolute pleasure to work with. Incredibly responsive, always quick to address anything that comes up, and very clear in the way they explain strategy. Strong, reliable support on Meta and Google Ads.”
“Highly professional and supportive team.”
“I had a great experience working with L'Atelier Growth. Extremely efficient, professional, and the results exceeded expectations. Definitely recommend.”
“L'Atelier Growth built my e-commerce site and the result exceeded every expectation. Excellent work across the board, outstanding professionalism, and always available when needed. The site is a gem. Highly recommended.”
“I had a great experience working with L'Atelier Growth. They were professional, very responsive, and really paid attention to what I needed. The whole process felt smooth, and I'm very happy with the final result. I'd definitely recommend them to anyone looking for quality work!”
“Working with L'Atelier Growth has been an amazing experience. They are detail-oriented and explain everything clearly, making sure we understand every step of the process. Communication has been really easy from day one, they're responsive and always make us feel like the brand is a priority. We...”
“I've worked with plenty of marketing agencies in Lebanon. L'Atelier Growth is the only one that actually understands business, AI and automations. They focus on fixing your foundations first, which makes everything else significantly more effective.”
“I'm very satisfied with the service. Thank you for your work. I won't hesitate to reach out again if I need to.”
“Always a great experience working with them. Very responsive and super quick at getting the job done and finding solutions. Would totally recommend.”
“We worked with L'Atelier Growth to optimize the SEO and GEO of our Shopify store: a professional, fast, and genuinely expert team that takes the time to explain everything clearly. Highly recommend!”