RoyAmatoury.
Acquisition, Retention, AI & Automation. Full-funnel, data-driven growth, from SEO and paid media to AI-powered workflows that run the business.
Co-founder of L'Atelier Growth.
Four disciplines. One full-stack growth practice.
Full-funnel strategies, data-driven decisions. Each discipline operated end-to-end with measurable outcomes.
Certified across the stack.
Continuous learning to stay on top of an industry that never stops moving. Certifications across acquisition, analytics, AI, and automation.
Google- Google Analytics Certification
- Google Ads Search Professional
- AI-Powered Performance Ads
- AI-Powered Shopping Ads
- Google Ads Measurement
- Google Tag Manager Fundamentals
Anthropic- Claude Code 101
- Claude Code in Action
- Introduction to Agent Skills
X- Ads Manager Fundamentals
- Website Traffic & Sales Campaigns
- Mobile App Campaigns
Semrush- AI Search Operating System
- Off-Page SEO & AI Search Essentials
- AI Visibility Essentials
n8n- AI, Testing & Best Practices
- APIs & Connected Workflows
Reddit- Reddit Ads Fundamentals
- Reddit Ads Boost
Make- Make Foundation
- Make Basics
Apple- Apple Search Ads Certification
Microsoft- Microsoft Advertising Search Certification
HubSpot- Email Marketing Certification
Things I write about.
Acquisition, retention, tracking, and AI & automation. Published on the L'Atelier Growth blog.
Meta Ads Agency in Lebanon: What to Expect (and What to Avoid)
A buyer's guide to hiring a Meta Ads agency in Lebanon: what good partners manage, the red flags, how pricing and ad spend work, and the questions to ask first.
How to Automate Your Marketing Operations with AI
A practical guide to automating marketing operations with AI: what to automate first, how to connect your stack, and where AI adds real judgment.
The End of Pixel-Only Tracking: iOS, Cookies and Consent
Apple ATT, dying cookies and consent rules have drained the signal pixel-only tracking relied on. Here is what changed, what it costs, and the fix.
Server-Side Tracking Explained: GA4 + Meta CAPI
Pixel-only tracking bleeds data to iOS, cookies, and ad blockers. Here is how server-side tracking with GA4 and Meta CAPI recovers the signal your ads need.