RoyAmatoury.
SEO & GEO, Paid Media, Tracking & Analytics and AI & Marketing Automation.
Co-founder of L'Atelier Growth.
Four disciplines. One full-stack growth practice.
From technical foundations to scaled execution. Each discipline operated end-to-end with measurable outcomes.
The numbers behind the work.
Things I write about.
SEO & GEO, paid media, tracking, and AI & Marketing Automation. Published on the L'Atelier Growth blog.
The Real Reason Your Meta Ads Cost Per Result Is Rising in 2026
If your Meta cost per result keeps climbing, the cause is rarely your creative or your bidding. Here is what is actually driving the increase in 2026.
Meta Advantage+ vs Manual Campaigns in 2026: When AI Wins and When It Doesn't
Advantage+ has become Meta's default in 2026. Here is how it actually performs against manual campaigns and when each one is the right choice.
Why Your GA4 Data Doesn't Match Meta Ads Manager (and Which One to Trust)
GA4 and Meta Ads Manager rarely show the same conversion numbers. Here is why the gap exists, what each tool actually measures, and how to reconcile them.
Profound vs Share of Model: Which AI Visibility Tool Should You Use?
AI visibility tools track whether ChatGPT and Perplexity cite your brand. Here is how Profound, Share of Model, and the rest of the market compare.