Paid Media Strategies designed for Growth
Paid Media is the fastest way to reach your ideal audience and convert traffic into measurable revenue. From full-funnel Google Ads strategies to Meta campaigns designed for engagement and retargeting, I help you attract the right customers, scale acquisition, and maximize ROI with data-driven optimization.
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Scale Faster with Targeted Paid Media Campaigns
Successful campaigns go beyond clicks — they’re about reaching the right people at the right moment with the right message. I design and manage Paid Media strategies that combine precise targeting, creative testing, and ongoing optimization to boost performance across every stage of the funnel.
Performance-Driven Paid Media Strategies
Every advertising dollar should work harder.
By leveraging Google and Meta’s advanced targeting, I reduce wasted spend, improve cost per acquisition, and deliver campaigns that consistently scale profitably.
🔍 Google Ads
Search, Shopping, PMAX, Demand Gen and YouTube campaigns tailored to capture high-intent demand with the right keyword strategy, ad copy, and landing page alignment.
📲 Meta Ads
Full-funnel campaigns from creative testing to retargeting, designed to reduce acquisition costs and engage your audience profitably.
Google Ads: Capture High-Intent Demand
Google Ads campaigns put your brand in front of users actively searching for your product or service. I build and optimize search, shopping, and YouTube campaigns that capture intent, scale acquisition, and deliver measurable results.
🔑 Keyword Strategy – Target high-intent queries aligned with your funnel.
📝 Ad Copy & Extensions – Create compelling messages that drive clicks and conversions.
📊 Campaign Structure – Optimize budgets across search, shopping, and video for maximum efficiency.
🔄 Continuous Testing – Improve CTRs, conversion rates, and ROI through ongoing experiments.
With the right Google Ads structure, your brand won’t just capture clicks — it will consistently convert intent into measurable business results.
Meta Ads: Engage, Retarget, and Scale
Meta Ads combine powerful targeting with creative storytelling to drive awareness, engagement, and conversions. I design campaigns that move users from first touch to loyal customers, while lowering acquisition costs through data-driven testing.
🎨 Creative Testing – Identify the best visuals, formats, and copy through structured experiments.
🎯 Audience Targeting – Reach cold, warm, and lookalike audiences with precision.
🔁 Retargeting Frameworks – Convert visitors and nurture leads through advanced retargeting flows.
📈 Scaling Strategy – Increase budget efficiency while keeping acquisition costs under control.
With optimized Meta campaigns, you won’t just reach your audience — you’ll engage, retarget, and scale profitably at every stage of the funnel.
