Blog, Insights & Strategies | Roy Amatoury

Blog Categories

All Growth Marketing

How to Optimize Reels Ads for Maximum ROI

December 12, 2025

.

Paid Media

How to Optimize Reels Ads for Maximum ROI

Meta’s Andromeda Update: What It Means for the Future of Meta Ads

December 5, 2025

.

Paid Media

Meta’s Andromeda Update: What It Means for the Future of Meta Ads

Nano Banana Pro: A New Creative Standard for Google Ads in the Middle East

November 21, 2025

.

Paid Media

Nano Banana Pro: A New Creative Standard for Google Ads in the Middle East

Mastering Meta Ads with Advanced Advantage+ Strategy

November 18, 2025

.

Paid Media

Mastering Meta Ads with Advanced Advantage+ Strategy

How Media Buyers Can Use AI to Go Faster

November 6, 2025

.

Paid Media

How Media Buyers Can Use AI to Go Faster

GEA: The Next Evolution of Paid Search in the Age of Generative AI

October 31, 2025

.

Paid Media

GEA: The Next Evolution of Paid Search in the Age of Generative AI

Paid Media Insights: Which Ad Formats Really Work in SVOD?

October 22, 2025

.

Paid Media

Paid Media Insights: Which Ad Formats Really Work in SVOD?

Google Ads Impression Share: A Key Metric to Track

October 1, 2025

.

Paid Media

Google Ads Impression Share: A Key Metric to Track

Client Case Study: Cutting Paid Media CPA by 50% in Six Months

October 1, 2025

.

Paid Media

Client Case Study: Cutting Paid Media CPA by 50% in Six Months